On-page SEO focuses on optimizing individual pages of a website to improve their search engine rankings and provide a better user experience. Unlike technical SEO, which deals with the technical infrastructure of a site, on-page SEO involves optimizing the content and HTML source code of a specific page. Here are key elements of on-page SEO:

1. Keyword Research:
   • Identify relevant keywords for your content. Use tools to find keywords that are relevant to your audience and have a good search volume. Include these keywords strategically in your content.
2. Title Tags:
   • Craft compelling and relevant title tags for each page. The title tag is a crucial on-page SEO element that appears in search engine results and browsers.
3. Meta Descriptions:
   • Write concise and engaging meta descriptions that accurately describe the content of the page. While meta descriptions don’t directly impact rankings, they influence click-through rates.
4. Header Tags (H1, H2, H3, etc.):
   • Use header tags to structure your content. The H1 tag should typically contain the main heading of the page, and subsequent header tags can be used to organize subheadings.
5. Keyword Placement:
   • Place your target keywords naturally within the content, headings, and meta tags. Avoid keyword stuffing, as it can harm your rankings.
6. Quality Content:
   • Create high-quality, valuable, and relevant content for your audience. Google prioritizes content that satisfies user intent and provides a positive user experience.
7. Image Optimization:
   • Optimize images by using descriptive file names and alt text. This not only helps search engines understand the content but also improves accessibility.
8. Internal Linking:
   • Link to other relevant pages within your website. Internal linking helps distribute authority across your site and provides a better navigation experience for users.
9. External Linking:
   • Include authoritative and relevant external links in your content. Outbound links to reputable sources can enhance your content’s credibility.
10. URL Structure:
    • Create clean and readable URLs. Include relevant keywords and avoid using complex URL structures that may confuse both users and search engines.
11. User Experience (UX):
    • Prioritize user experience by ensuring that your website is easy to navigate, loads quickly, and provides a positive overall experience for visitors.
12. Mobile Optimization:
    • Ensure that your website is optimized for mobile devices. Responsive website design and mobile-friendly pages contribute to a better user experience and can positively impact rankings.
13. Social Sharing Integration:
    • Include social sharing buttons to encourage users to share your content on social media platforms. Social signals may indirectly influence search engine rankings.
14. User Engagement Metrics:
    • Monitor metrics such as bounce rate, time on page, and click-through rate. These metrics can provide insights into how users interact with your content and impact your rankings.

On-page SEO and technical SEO work together to improve a website’s overall performance in search engine results. A well-optimized page, combined with a technically sound website, can contribute to higher search engine rankings and better user satisfaction. Best Website Design Companies in Dubai offers website development services including Technical SEO and Basic On-Page SEO so while enquiring cost of website design in Dubai, always ask for if compulsory SEO will be included in the  web design package or not?